Register Your Trademark in the United States (USPTO)
Count on the B2B TradeCenter to protect your trademark through registration in the United States with full support, a specialized legal team, and official representation before the United States Patent and Trademark Office (USPTO).
The Importance Registering of your Trademark
The United States is the largest consumer market in the world — and federal registration with the USPTO secures nationwide protection for your brand.
Without a U.S. registration, competitors, distributors, or even counterfeiters can block your expansion or seize your brand. Or, you may find yourself receiving a Cease & Desist letter from the owner of a mark you want to use.
A federal Certificate of Trademark Registration gives you the exclusive right to use your trademark across all 50 states and to enforce those rights in federal courts.
B2B TradeCenter ensures your trademark application is done correctly, navigating the registration process in a manner that avoids costly errors and delays.
Speak with a SpecialistWe Make Applying for a U.S. Trademark Registration Easy
Create and File the Application
All applications are submitted online through the USPTO’s TEAS system. The filing must include an exact description of your goods and services and the correct legal “basis” (use in commerce, intent-to-use, or foreign registration). We then manage the application process to its final conclusion.
Foreign Owners Need a U.S. Attorney
Since 2019, the USPTO requires foreign applicants to be represented by a U.S.-licensed attorney. B2B TradeCenter provides legal representation for the application and once the trademark has been registered.
Why Hire a Specialist?
While USPTO’s TEAS system allows owners to register their marks directly, filing errors can lead to refusals, higher costs, or even permanent loss of rights. With B2B TradeCenter, you have a team that manages searches, filings, responses, and ongoing monitoring.
The
USPTO Review
and
Approval
Process
Every U.S. trademark goes through a rigorous process at the USPTO. Knowing the steps—and having expert support—can save months of delay and ensure your brand is approved and protected.
Examination
Formal Review
The USPTO examiner confirms that your application is complete, the correct filing basis has been chosen, and fees are paid.
Substantive Review
The examiner evaluates conflicts with prior trademarks, descriptiveness, and compliance with U.S. law. If issues are found, an Office Action is issued requiring a formal response.
Timeline Impact
Most applications receive a first review in 6–9 months, and an Office Action can extend the timeline significantly if not handled properly.
Publication & Opposition
Official Gazette
If the examiner approves, your mark is published in the USPTO’s Official Gazette.
Opposition Period
For 30 days, third parties can oppose the registration if they believe your mark conflicts with theirs..
Resolution
If no opposition is filed against your application — or if opposition is filed and later overcome — the process moves toward registration. Handling oppositions requires strong legal arguments and experienced counsel.
Registration & Maintenance
Certificate of Registration
Marks based on “use” are registered once approved. Marks filed under “intent-to-use” require a Statement of Use (SOU) with evidence of commerce before final registration.
Maintenance Filings
To keep your trademark alive, you must file Section 8 (Declaration of Use) between years 5–6, and Section 9 (Renewal) every 10 years.
Incontestability
After 5 years of continuous use, you can file Section 15, which gives your mark “incontestable” status—one of the strongest protections under U.S. law.
Why Choose B2B TradeCenter?
Experience and Representation
We specialize in helping international companies expand to the U.S. and provide our service with an understanding of your goals and a comprehensive view of requirements. Our team works with U.S.-licensed attorneys, required by USPTO for foreign owners, to ensure filings are accurate and compliant. With years of experience, we guide you through every stage, reducing risks and giving your business the security to expand with confidence.
Learn more
End-to-End Support
From the initial search to registration and renewal, we manage every phase of the U.S. trademark process with precision and care. Our support includes handling maintenance filings and guiding enrollment in programs like Amazon Brand Registry. We go beyond legal compliance by helping you strengthen the commercial value of your trademark, building credibility with partners, investors, and marketplaces across the United States.
Get support nowStill Have Questions About Our Services?
Read the most common questions
from
B2B TradeCenter
clients
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What is the USPTO?
The United States Patent and Trademark Office is the federal agency that examines, approves, and maintains trademark and patent registrations nationwide.
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Why do I need a U.S. attorney?
Since 2019, the USPTO requires all foreign applicants to be represented by a U.S.-licensed attorney. B2B TradeCenter provides this service through our legal partners.
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How long does the process take?
Most applications take 8–14 months, depending on whether the USPTO issues Office Actions or if there are oppositions. Some cases may resolve faster, while others take longer.
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What if I already registered my trademark in Brazil or another country?
You can use that registration to claim priority under the Paris Convention, giving you an earlier filing date in the U.S.
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Is a U.S. registration valid worldwide?
No. Rights are territorial, but a U.S. registration can support filings in other jurisdictions, including through the Madrid Protocol.
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What are the costs involved?
The USPTO charges fees per class of goods/services. In addition, professional service fees cover searches, filings, maintenance, and monitoring, which we package transparently. For more information, contact us.
